All customers
Product · Series A · 80 employees · 50-200
Series-A Product co, 80 employees
Headline outcome
$480k
pipeline in 90 days
Series-A vertical SaaS in the construction-tech space. Outbound was a single SDR + a part-time consultant. We installed the system + ran ICP-refinement counsel for the first 90 days.
SITUATION
Where they were.
Harbor had raised an $18M Series A and was under board pressure to show outbound ROI. Their lone SDR was strong but spreading thin across 4 ICPs at once. The part-time consultant was triggering replies on Lemlist but couldn't tell which segment the responses came from. CEO wanted a system that scored segment fit on every reply.
WHAT WE BUILT
The install, line by line.
Same agent stack as every install. Variations were sender pool size, ICP brief, and the CRM sync target.
- 01Install with 8 sender domains across 16 inboxes, segmented two-and-two by ICP (general contractors vs. specialty subs).
- 02ICP agent trained on a 40-account named-account list provided by the CEO.
- 03Custom variable taxonomy so the Reply Agent tags every classification with segment + intent level.
- 04Weekly report PDF generated and emailed to the CEO + board observer every Friday.
- 05Operator dashboard locked to the SDR; CEO has read-only access to the agent output stream.
WHAT MOVED
Pipeline created ($k)
Pre-install baseline cohorts on the left, post-install cohorts on the right. Install moment is the dashed vertical.
Pre-install baselinePost-install
WHAT CHANGED
The second-order effects.
Beyond the headline number — the things that compounded once the agent stack started carrying load.
FROM THE OPERATOR
“The Friday PDF replaced three slides in my board update. The board started asking better questions.”
CEO — Harbor
WHAT'S NEXT
The roadmap from here.
We're advising on a deliberate sender expansion (12 to 24 inboxes) for Q2 + helping the SDR document the playbook so a second hire can plug in without our involvement.
OPERATOR NOTE
Name anonymized pending the customer's logo sign-off. Metrics are accurate to within 5% of the install's actual numbers. Source data lives in the install's dashboard; we can share it under NDA on request.
20 MIN · NO PITCH
Book the call.
Twenty minutes. We'll tell you, honestly, whether an install is the right call right now — or whether you should keep renting an agency for another quarter.