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PRICING

Pay once. Own forever.

Get a fully-owned cold-email system installed inside your business in 14 days. One install fee, modular add-ons as you scale, and zero markup on vendor tools. The agency model, inverted.

CORE

For teams launching their first owned outbound system

$12,000one-time install
Book the install call
  • Campaign builder + sequencer on your domain
  • Reply Agent in your Slack with bidirectional sync
  • Operator dashboard (campaigns, inbox, settings)
  • DKIM / SPF / DMARC + sender pipeline
  • ICP + Copywriter + Reply + Lead-list agents
  • 6 months of Slack support — system fixes, copy review
  • Source on GitHub in your org. Your code, your fork.
Most teams
BUILD

Core install plus the modules that scale your output

$18-25kcore + 2-3 modules
Talk to a founder
  • Everything in Core
  • Pick any 2-3 modules — ICP, Inbox, CRM, Follow-up, Training
  • Pre-built connectors for HubSpot / SF / Attio / GoHighLevel
  • First 500 of your leads enriched + loaded into the sequencer
  • 10-20 warmed mailboxes by go-live
  • Multi-touch follow-up paths per reply classification
  • Recorded SOPs for your operator (async, watch-once)
ENTERPRISE

For agencies installing ReplyArc across their client roster

Customwe'll quote for your client count
Talk to a founder
  • Everything in Build
  • Per-install template + shared agent training pool
  • White-label dashboard (your brand, your domain)
  • Affiliate revenue share on referred installs
  • Priority engineering — feature requests in 2 weeks
  • Quarterly ops review w/ founders
  • Multi-install dashboards + cross-client analytics
EARLY-COHORT

First 6 installs of Q3 get a free Performance Layer for the support window. Talk to us before July 1.

Apply for the cohort
COMPARE

What's in each tier.

Same agents, same dashboard, same code. The tier difference is how much we set up for you on day one and how long we stick around.
CoreBuildEnterprise
Agents
ICP & Angle Agent
Copywriter Agent
Reply Agent (Slack)
Lead-List Builder
First 500 of your leads enriched + loadedIncluded (ICP module)Included
Shared agent training pool
Infrastructure
Sender domains + DKIM/SPF/DMARCSetup includedSetup includedSetup included
Warmed mailboxes by go-liveUp to 310–20Per-install scaled
Built-in sequencer (no Smartlead/Instantly)
Multi-touch follow-up pathsIncluded (Follow-up module)Included
CRM Integrations
HubSpot connector (pre-built)Included (CRM module)Included
Salesforce connector (pre-built)Included (CRM module)Included
Attio connector (pre-built)Included (CRM module)Included
GoHighLevel connector (pre-built)Included (CRM module)Included
Generic webhook (Pipedrive, Close, Folk, Zoho, …)
Activity backfill on first reply
Ongoing
Slack support (6 months)Always-on
Bi-weekly office hoursOptional retainer
Product updates pushed as PRsOptional retainer
Performance Layer (skin in the game)Add-onAdd-on · free for Q3 cohortIncluded
Quarterly ops review w/ founders
OPTIONAL · POST-INSTALL

Six months of us. Then it's yours.

After the build, optionally stay on for up to six months. Both tiers auto-end at month 6 — no surprise renewal, no ongoing dependency.
RETAINER · ACTIVE · MOST CHOOSE

Active Iteration

Product updates pushed to your fork. Monthly optimization call. Sequence + copy refreshes.

$1,500/ mo · up to 6 months
  • Product updates as PRs against your fork
  • Monthly optimization call
  • Sequence + copy refreshes
  • Async support in your Slack
  • Auto-ends at month 6 (handoff)
RETAINER · SUPPORT

Support Only

Async support, bug fixes, questions answered within 24 hours. For teams running it themselves.

$500/ mo · up to 6 months
  • Async Slack — questions answered within 24h
  • Bug fixes pushed as PRs against your fork
  • No standing call
  • No proactive updates (you pull when ready)
  • Auto-ends at month 6 (handoff)
The support window in action
PERFORMANCE LAYER · OPT-IN

Skin in the game.

Optional ongoing arrangement that aligns our incentives with yours. Small base, then per-meeting-booked. Tracked through the Reply Agent so the count is auditable.
BASE
$500/mo

Covers ongoing observability, deliverability triage, and meeting-count auditing.

PER MEETING BOOKED
$200

Counted via Reply Agent → calendar webhook chain. No meeting = no charge.

Optional · stacks with Active Iteration or Support retainer
THE BILL · NO MARKUP

You pay vendors directly.

Your card on file with each tool. We help set them up during the install. Cancel any of them anytime — they're your accounts.
Cards arranged on a table — vendor accounts you own directly
Email Bison (sender pipeline)$200–400/mo
Clay + Prospeo (ICP enrichment)$200–400/mo
OpenAI / Anthropic (LLM keys)$50–200/mo
Render + Vercel (hosting)$15–30/mo
Typical monthly total$500–1,000/mo
FAQ

Before you sign.

Is the install fee really one-time?
Yes. The Core install invoice is one line item. Modules are also one-time invoices. Retainers are explicitly month-to-month and capped at 6 months — they auto-end. After month 6 you owe nothing unless we re-engage on a new SOW.
What if I want to add a module later?
Most clients do. The system is modular — we toggle the module on via env var on your Render and you pay the module's one-time fee. No rebuild, no migration. Same code, more capability.
What about the Performance Layer?
Strictly opt-in. Stacks with any retainer (or none). $500 base + $200 per meeting booked, tracked through the Reply Agent so the count is auditable. Use it if you want our incentives aligned to outcomes; skip it if you'd rather just own the asset.
What does 'you own it' actually mean?
Your code is in your GitHub. Your DNS records on your domains. Your sender accounts in your Email Bison. Your prospect data in your Postgres. If we disappeared tomorrow, the system would keep running. You can fork the code, hire your own engineer to extend it, or rip out a module — we have no kill switch.
Can you connect to my CRM?
Pre-built connectors for HubSpot, Salesforce, Attio, and GoHighLevel ship with the CRM module. Long-tail CRMs (Pipedrive, Close, Folk, Zoho, etc.) connect via the generic webhook adapter — no custom code required.
What's the typical timeline?
14 days from kickoff to first send. Day 0–3: infrastructure (domains, DNS, mailboxes warming, install on your cloud). Day 4–9: agent training + sequence build + dry-run. Day 10–14: go-live, first sends, operator handoff in your Slack.
What's the Enterprise tier actually for?
Agencies + holding companies installing ReplyArc across multiple clients. You get a shared agent training pool, white-label dashboard, multi-install analytics, and an affiliate revenue share on referred installs. We'll quote based on client count.
20 MIN · NO PITCH

Book the call.

Twenty minutes. We'll tell you, honestly, whether an install is the right call right now — or whether you should keep renting an agency for another quarter.

Book a callSee the platform