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Agency · 30-person agency · 1-49
Mid-market Agency, 30 people
Headline outcome
-40%
time on prospecting
Design-led B2B services agency. Account leads were spending two days a week researching and writing first-touch outreach. We installed the agent stack inside their org and clawed back the calendar.
SITUATION
Where they were.
Longshore is a 30-person agency selling brand + product design retainers. The five account leads each ran their own outbound — 8-10 hours a week on Apollo + Notion + Gmail. Quality of personalization varied wildly. Founder wanted a system that produced first-touches in a consistent voice without hiring an SDR.
WHAT WE BUILT
The install, line by line.
Same agent stack as every install. Variations were sender pool size, ICP brief, and the CRM sync target.
- 01Single install hosting one shared sender pool across five named senders (each lead retained their own inbox identity).
- 02Copywriter agent trained on the founder's five highest-converting outbound emails from the last 18 months.
- 03Lead-list agent pulling from a curated ICP — fintech CMOs, Series-B-to-C consumer brands, late-stage health.
- 04Slack workflow that lets a lead approve, edit, or reject a draft from the message itself.
- 05CRM sync writing reply classifications back into Attio so the leads work from a single pipeline view.
WHAT MOVED
Hours/week on prospecting (per lead)
Pre-install baseline cohorts on the left, post-install cohorts on the right. Install moment is the dashed vertical.
Pre-install baselinePost-install
WHAT CHANGED
The second-order effects.
Beyond the headline number — the things that compounded once the agent stack started carrying load.
FROM THE OPERATOR
“I stopped reviewing copy. My time is back on client work. That alone paid for the install.”
Founder — Longshore
WHAT'S NEXT
The roadmap from here.
We're working with the team on a separate sender pool for a new vertical they want to test (CFO outbound at PE-backed mid-market). Same install, second sender pool with its own warming cycle.
OPERATOR NOTE
Name anonymized pending the customer's logo sign-off. Metrics are accurate to within 5% of the install's actual numbers. Source data lives in the install's dashboard; we can share it under NDA on request.
20 MIN · NO PITCH
Book the call.
Twenty minutes. We'll tell you, honestly, whether an install is the right call right now — or whether you should keep renting an agency for another quarter.