All customers
B2B SaaS · $5M ARR · 50-200
B2B SaaS, $5M ARR
Headline outcome
+160%
SQLs in 6 weeks
Mid-market ops platform, 80 employees. Outbound was a half-time SDR shop with a 4-tool stack. We installed the system inside their org in 14 days; the SDRs shifted to inbound qualification.
SITUATION
Where they were.
North Arrow had a 2-person SDR team running Apollo + Lemlist + HubSpot + an in-house CSV cleaner. They were sending 800 emails/day, booking 12 calls/month, and burning their senior SDR's calendar on copy reviews. CEO wanted to redeploy the team to inbound conversion before the next round.
WHAT WE BUILT
The install, line by line.
Same agent stack as every install. Variations were sender pool size, ICP brief, and the CRM sync target.
- 015 sender domains warmed across 12 inboxes — running on their Render account, not ours.
- 02ICP + Copywriter agents trained on three past won-deals' written discovery notes.
- 03First 2,400 enriched leads delivered to the sequencer (Email Bison) on day 8.
- 04Reply Agent classifies + routes inbound straight to Slack #sales-replies.
- 0560-minute operator walkthrough on day 14. SDR team retrained on the dashboard the same week.
WHAT MOVED
SQLs per month
Pre-install baseline cohorts on the left, post-install cohorts on the right. Install moment is the dashed vertical.
Pre-install baselinePost-install
WHAT CHANGED
The second-order effects.
Beyond the headline number — the things that compounded once the agent stack started carrying load.
FROM THE OPERATOR
“We expected an outbound bump. We didn't expect to give our senior SDR her calendar back.”
VP Sales — North Arrow
WHAT'S NEXT
The roadmap from here.
Q2 plan: extend the same agent pool to their EU subsidiary (separate install — separate sender pool, same training set). We'll handle the second install at half-price since the agents transfer.
OPERATOR NOTE
Name anonymized pending the customer's logo sign-off. Metrics are accurate to within 5% of the install's actual numbers. Source data lives in the install's dashboard; we can share it under NDA on request.
20 MIN · NO PITCH
Book the call.
Twenty minutes. We'll tell you, honestly, whether an install is the right call right now — or whether you should keep renting an agency for another quarter.